What Are Outdoor Enthusiasts?

Outdoor enthusiasts are passionate and active individuals that embrace the great outdoors. They spend time outside to experience the serenity of untouched landscapes and the majesty of towering peaks and sparkling lakes. They also seek to understand and protect the natural environment around them. They are an engaged audience that forges deep connections with brands and are a key demographic for recreation-based organizations.

Whether they’re hiking through rugged terrain or camping under the stars, outdoor enthusiasts are captivated by nature’s beauty and power. They feel a sense of accomplishment upon reaching the top of a mountain, and they appreciate the challenge that comes with pushing their bodies to the limit. For outdoor enthusiasts, the outdoors isn’t just a place to escape from everyday life; it’s where they find the courage and strength to face their own personal challenges.

The outdoor lifestyle is often associated with a healthy diet and exercise, as many outdoor enthusiasts are dedicated to maintaining a balanced lifestyle. They regularly enjoy fresh air, which helps them to focus and concentrate, as well as to sleep better at night. This type of lifestyle is ideal for those who want to live a healthy, fulfilling life and make the most of their free time.

In addition to the health benefits of outdoor activities, they are also an excellent way for individuals to connect with family and friends. Over 70% of outdoor enthusiasts have cited that sharing experiences with others is a primary motivator for participating in outdoor activities. As COVID restrictions have started to ease, more people are venturing out and exploring the great outdoors once again.

Despite their love of the outdoors, there are still barriers that prevent some groups from enjoying these experiences. One such barrier is access to affordable and quality equipment. Fortunately, there are a number of groups that provide outdoor gear for those who might not otherwise be able to afford it. Those groups include:

The outdoors is the perfect place for families to get together and create lasting memories. If the weather is warm, head to your local park or nature reserve for a family picnic. Pack a basket full of sandwiches and other snacks, then spread out on the grass and enjoy your meal outdoors. Don’t forget to bring some games and activities to keep everyone entertained after lunch.

James (he/him) is a writer and outdoors guide who loves to spend his free time on hikes, backpacking trips and other outdoor activities. He has a passion for telling stories that help people to connect with nature and the importance of protecting it. He feels that getting more BIPOC (Black, Indigenous and People of Color) outdoors is vital for building strong relationships with nature and a deeper understanding of why it’s important to protect wild spaces. He believes that financial barriers, access to affordable gear and time constraints are some of the biggest obstacles to getting more BIPOC outdoors – and he is working hard to overcome these limitations.